People often ask me how I’ve been able to build a successful business that’s that has survived two big crises and has been steadily for the last 11 years.
I had similar wins in the corporate world. I was able to set some audacious goals and beat them again and again. This has been a pattern for me professionally, but I have a secret: I’ve never assumed I could do it on my own. So how have I done it?
Here’s the answer: I always invest in the best training I can get my hands on. As far as I can tell, that’s the main thing that separates the successful from the unsuccessful. It’s how I’ve been able to consistently grow both my leadership and my business.
I stress the word invest. I’ve utilized plenty of free resources over the years, and there is some amazing help to discover in something as cheap as a ten dollar ebook. But the real jumps have been when I’ve matched the money to the momentum I expected to achieve.
You get what you pay for
There’s nothing magic about a price tag, but there’s also truth in the old adage that you get what you pay for. I have paid hundreds of dollars for conferences, consultants, coaches, and online courses over the years and without exception these investments have been the catalysts for breakthroughs in my business.
One reason is that the cost demands my full engagement. I’m not about to waste my hard-earned money. But that’s not the main reason. It’s not even the second or third.
What we don’t know
Most of us experience those times when we want to get to another, better place. It could be in our professional or personal life. Regardless of what it is, we feel like we’ve plateaued and we don’t know how to get to the next level. It feels like we don’t know how because - are you ready for this? - we don’t know! We all have certain insights and skills that have gotten us to where we are. But those insights and skills may not be enough to go beyond.
I’m not going to improve my swimming until I know what improvement looks like. In the same way, I’m not going to grow my business until I know what to do differently than I’m doing now. That’s where premium training comes in. It’s an infusion of information that you can leverage to go to the next level.
3 Reasons to fund four own success
The right training may cost you. In fact it probably will, and it might cost you a lot. But I think there are three key reasons we have to be willing to invest in ourselves:
1- Mindset - We know what we know, and it’s not always enough. That’s not only true for the bare facts and data we need to learn, but it’s also true for the different frames of mind, the different angles, that we can’t just generate on our own.
2- Strategy - There are two ways to learn winning strategies: We can get it by trial and error - usually lots of error - or we can have someone else give us the inside scoop, saving us tons of time and effort. Even if it costs us money in the meantime, if it’s the right information, it’ll save us that in the long run too.
3- Skills - Sometimes the most important thing we need to learn to go to the next level is a simple skill set. Ballroom dancing is great example. So is time management and the kind of productivity hacks that lop ten hours off your workweek. To win in certain areas, you need specialized skills - and you can pay someone to teach you. I’ve always followed this basic assumption, and it’s true for all of us: To be successful, we need teachers, and our success is worth funding.
What have you done and invested to take your business to the next level?
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