THE POWER OF THE MINIMUM EFFECTIVE DOSE

It’s easy for me to overdo things. I know, shocker. What can I say? I like getting things done. But the problem is that when I overdo, I underperform. We need to get to the bare essential of the bare essential.

For people driven to achieve, it’s a common trap. Even if we pare things down to the essentials, we can plow so deep into those that we’re just wasting our efforts, even while we think we’re making headway.

Instead of being satisfied with an effective level of engagement, we go over the top. It might be exciting at first, but it’s not sustainable and will actually set us back.

I’m all for playing full out, but if you play full out on everything at all times, you’ll just burn out. - or lose heart.

• We want to boost sales but wear out our audience.
• We want to lose weight but overdo it at the gym.
• We want to build our platforms but flame out from overposting.
• We want to improve our pace but get injured from overtraining.

So we quit, and I’m sure we can all think of other examples from our lives where we’ve done that. All our productivity was really counter productivity. We need to get to the bare essential of the bare essential.

In the book The 4-Hour Body, Tim Ferriss uses the concept of the minimum effective dose, the MED. He defines it as “the smallest dose that will produce the desired outcome.”

He applies the MED primarily to fitness, but it’s a useful concept in a lot of other areas. It’s a good way to fight back the temptation to overdo something. "Anything beyond the MED is wasteful,” he says, offering this example:

"To boil water, the MED is 212oF (100oC) at standard air pressure. Boiled is boiled. Higher temperatures will not make it “more boiled.” Higher temperatures just consume more resources that could be used for something else more productive".

It’s a good example because we’ve all boiled water. We know what the minimum effective dose looks like and how pointless it is to try for more.

The problem is that we also know at exactly what temperature water boils. Our work, fitness, and other areas of life don’t have set levels so we have to experiment to find them. But it’s worth it.

I used to recommend blogging five times a week. For some time now I’ve blogged once or twice a week and have seen the same level of reader growth. By cutting back the frequency I freed myself up to do other things.

Your MED is probably different than mine. But your MED might also be less than what you’re doing right now. Wouldn’t you like to save that time and energy for something else? To make progress on the things that matter most, we can’t afford losing ground by trying to do too much, even if we’re trying to do the right things.

What’s one activity you could reduce by half and still get the desired results?

CUT THE AMOUNT OF EMAIL RECEIVED BY 85% IN LESS THAN A WEEK

Lousy communications is one of the biggest challenges any team faces. I can’t tell you how many times I’ve lost files, even whole conversation threads, in emails. And no one likes triaging an inbox, even with a good system. So what if we had a better solution?

We do, thanks to a team of online video game developers. After pulling the plug on an unsuccessful multiplayer game, the developers at Tiny Speck Inc. - now called Slack - turned their attention to fixing the communications problems that undermined their own efforts. And I’m glad they did.

We all know that email is out-of-control. I have a public email address and a private one, and even the private account used to get unwieldy. When I dug deeper into the problem recently, I discovered 87% of my messages were related to team communications. I don’t know about you, but I love emails for what they do well - it’s just that team communication isn’t one of those things.

We’ve all felt the frustration of trying to keep up with complicated, disorganized email conversations, or the panic of lost files. We’ve all tried unsuccessfully using our inbox as a staging ground, workspace, to-do list, and so on. Worse, as email gets crazier on us, we try other solutions to cope - instant messaging, chatrooms, project management apps - which have benefits of their own but which also fragment our discussions and workflow even further. Pretty soon it’s all like some overgrown tangle of weeds.

What to do? Pat Flynn, a digital marketing entrepreneur has the answer. He suggests we try Slack, a communications and workflow app he’s been using for a few months now. The concept is simple. It folds together all the functionality of email, instant messaging, file sharing, and more into one system that’s actually fun to use. Instead of team communication about your projects and initiatives mixed up with random messages from friends, unrelated requests from clients, and funny cat memes from your aunt, you can keep it all separate. Even better, it’s highly searchable and fully integrated with your mobile devices.

You can set up conversations (“channels”) around certain projects or interests and keep all relevant parties on the team updated, swap and store files, even message team members individually as needed.

Think of it this way: Email is like a phone call to someone in another building. Slack is like a conversation with someone in the same room. The first is great for folks outside your team, but the other is ideal for the collaborative communication teams need to succeed - especially if everyone is working remotely.

My Experience So Far

I got my team on board immediately after checking it out. I sent an email saying I wouldn’t respond to emails or texts. If they wanted to reach me, I’d be on Slack. I also sent instructions for joining. Some members were resistant, but it wasn’t along before we were all using it. One told me afterward that if you know how to send a Tweet or a text message, you can be up and running in a few minutes. The result is that my incoming email is now less than 20% what it was, and the communication with my team has improved dramatically.

Right now we have five team members involved in sixteen different channels. The setup was nearly instant and the structure came organically. We have channels for initiatives like webinars and my writing projects, for calendar and event coordination, and even for sharing cute pictures of our kids. We’ve only been using Slack a little while, but the result is a virtual environment that feels like a large, open office with conversations churning on all the stuff that matters most. So far, it’s even been fun.

Five Tips to Get Started

If you want to quickly improve team communication and workflow, Slack is the ticket. Whether your team is already working in an office, or everyone’s virtual, here are five tips to get you started fast and effectively.

1- Keep it direct. Have your team use their first name as their username, unless you have multiple folks with the same first name. The idea is to have a one-name identifier. They can add their full names to their profiles, along with their photos.

2- Keep it tight. Only invite people you interact with on a frequent basis - usually this means your staff, direct reports, or key clients. Email or texting is fine for people outside this circle, but to maximize functionality and efficiency, keep the Slack team tight.

3- Keep it focused. Only set up necessary channels. Use the default “General” until you start seeing a line of messages that should be segregated. Channels can be areas of focus, like administration, calendar, etc., or specific projects, events, conferences.

4- Keep it central. Start pulling all the relevant conversations, files, action plans, and decisions into Slack. It’s all searchable so if you start using it almost exclusively, you’ll have access to most of the key elements of your business within a few clicks and taps.

5- Keep it everywhere. Download Slack to all your devices from the App Store or Google Play. You can use Slack via the browser interface if you want, but I prefer the Mac desktop app. (If you use Windows, you’ll have to use a browser. There is not a dedicated Windows app.) I also use the iOS app on my iPhone and iPad. Everything stays instantly synced between all my devices.

My team and I have nowhere near tapped what’s possible with Slack. It can, for instance, integrate with all sorts of commonly used services like Twitter, Dropbox, and Stripe. You can even use it with services like IFTTT or Zapier to forward emails to it or ingest RSS feeds. We’re just getting started with this.

Like I said at the beginning, email still has its uses - and for some of them email is the best solution. But based on my experience so far, the best way to simultaneously manage your inbox and improve team communication is to save email for outside communication and use Slack for everything in house.

What’s the most frustrating communications or workflow problem you and your team face?

WHY YOU SHOULDN’T BOTHER MAKING NEW YEAR’S RESOLUTIONS!

New Year’s resolutions are as old as time, but that doesn’t mean they’re very effective.

About billions usually make New Year’s resolutions, and another 50 million sometimes do, according to research by the University of Michigan.

The same research says most can of us stick it out a few weeks, but after six months fewer than half are still going. Only 8% of us are actually successful. Some industries even count on us giving up. Fitness centers, for instance, sell year-long contracts knowing most of us won’t actually show up more than a few times. Their business model depends on most members getting distracted, overwhelmed, or uninterested.

This is about much more than numbers, of course. It’s about people’s dreams. Most New Year’s resolutions are about health, wealth, relationships, or personal development. In other words, they’re about the kind of things that matter most to us.

I’m sure you have your own personal stories of starting the New Year strong only to get busy, fall behind, and eventually lose motivation. It’s happened to me. And it’s exactly why I don’t bother making New Year’s resolutions anymore, at least not the usual kind.

How to make resolutions that really stick

Some dreams are just too important to entrust to a faulty system. Instead, I utilize a proven goal-setting process that incorporates safeguards for many of the things that cause typical resolutions to fail. It’s taken me years to develop this process, and I’ve seen it work not only in my own life, but also in the lives of countless people with whom I’ve shared it.

Some people will say that the best way to make our resolutions stick is to only pick one or two for the year. But that’s leaving too much on the table for me, and probably a lot of you too. We’re talking about the things that matter most, right? Why leave so many things undone and miss so many opportunities to grow? Instead of cutting back, we just need to bone up on a system that actually works.

Life’s too short for typical New Year’s resolutions that are almost guaranteed to fail. It’s time to make progress toward the things that matter most.

WHAT I'VE LEARNED FROM THIS YEAR’S FAILURES

People often look at my success and assume I haven’t had any failures. Excuse me while I laugh. Have you seen my recent blooper reel?

The truth is that I have experienced plenty of failure, and many are a lot worse than a flubbed line. I just don’t usually publicize them.

Here are three failures, just from this year:

1- Batch releasing my posts - I thought people would love this. They could binge-listen to my show, just like Netflix, right? As it turns out, not so much. Yes, I had a few hundred fans do this, but it’s barely worth the effort. I doubt it is something I will continue.

2- Best Year Ever launch video - I use one of the best video app on the planet. But sometimes you have no time to launch video for 10 days or more. Just the same with my posts.

3- Best Year Ever Leaders Edition - My overall launch has been hugely successful. I literally have doubled my services from last year. However, one piece never got off the ground at all.

I shot three videos for a special Leaders Edition, but I wasn’t happy with the results, so I scrapped them. I then rebuilt the entire course from the ground up, but I still wasn’t happy with the final product, so I scrapped that, too.

Then were dozens of other mistakes, too, most of which I recovered from. But still, across the board, these mistakes represented a significant negative impact on my business - not only in expense and burden on my team, but also in lost revenue.

If you’ve ever had a product slip or not ship at all, you know what a massive face-palm it can be. But still, in spite of these failures - or maybe because of them - I've managed to double my revenues and profit for the year.

But while failure, mistakes, and bloopers are inevitable for all of us, we can choose to respond in ways that help us on the road to success. Here are six steps for making sure your failures move you forward.

1- Acknowledge the failure - There’s no point avoiding the obvious. The first step for processing failure is to admit our initiative, product, or promotion just didn’t work. We have to be willing to say, “Now that was a failure”. Rather than defending it, there’s enormous freedom in simply declaring it.

2- Take responsibility for it - More then merely acknowledging it, we need to own up to our part in the failure. Blaming outside forces, including other people, might cushion the blow to our ego, but it won’t let us get beyond what went wrong or what was missing. More importantly, it won’t move us forward.

3- Mourn it (if necessary) - Some mistakes are simple things we can blow off - like thirty-seven takes on a simple video. (I’m not making that up.) But others are major emotional letdowns. There’s nothing wrong with being real in the midst of a disappointment. Grieving is often a natural part of helping us get beyond a setback.

4- Learn from it - Once we’ve faced our failures for what they are, we can begin to analyze them for what went wrong and why. There’s learning in the middle of every letdown. For example, I’ve gone over the Leaders Edition failure in my head a dozen times and now see several things I will do differently next year. I can hardly wait to get started!

5- Adjust your behavior - Learning leads to action. Whether it’s retrying a video take in a different way or reworking a major product, once we learn from our mistakes we can act in ways that minimize or even leapfrog those problems going forward. In this sense failure always serves to make us better - if we allow it.

6- Enter into the next project - Failure is part of life. But so is success. It just takes working through our setbacks and staying on the path. A process like this can reframe our failures so we see them as practice - and even the vital preparation - for success. So what are you waiting for? Like I say in the blooper reel, a lot, “Let’s try that again”.

Failure is inevitable, but we can choose to respond in ways that accelerate our journey to success. In other words, if at first you don’t succeed … you’re normal. But - and this is big - we don’t have to be defined by our failures. We can work through them, get past them, and let them fuel our eventual success.

What setbacks have you experienced recently and what have you learned from them?

WHAT SEPARATES THE SUCCESSFUL FROM THE UNSUCCESSFUL

People often ask me how I’ve been able to build a successful business that’s that has survived two big crises and has been steadily for the last 11 years.

I had similar wins in the corporate world. I was able to set some audacious goals and beat them again and again. This has been a pattern for me professionally, but I have a secret: I’ve never assumed I could do it on my own. So how have I done it?

Here’s the answer: I always invest in the best training I can get my hands on. As far as I can tell, that’s the main thing that separates the successful from the unsuccessful. It’s how I’ve been able to consistently grow both my leadership and my business.

I stress the word invest. I’ve utilized plenty of free resources over the years, and there is some amazing help to discover in something as cheap as a ten dollar ebook. But the real jumps have been when I’ve matched the money to the momentum I expected to achieve.

You get what you pay for

There’s nothing magic about a price tag, but there’s also truth in the old adage that you get what you pay for. I have paid hundreds of dollars for conferences, consultants, coaches, and online courses over the years and without exception these investments have been the catalysts for breakthroughs in my business.

One reason is that the cost demands my full engagement. I’m not about to waste my hard-earned money. But that’s not the main reason. It’s not even the second or third.

What we don’t know

Most of us experience those times when we want to get to another, better place. It could be in our professional or personal life. Regardless of what it is, we feel like we’ve plateaued and we don’t know how to get to the next level. It feels like we don’t know how because - are you ready for this? - we don’t know! We all have certain insights and skills that have gotten us to where we are. But those insights and skills may not be enough to go beyond.

I’m not going to improve my swimming until I know what improvement looks like. In the same way, I’m not going to grow my business until I know what to do differently than I’m doing now. That’s where premium training comes in. It’s an infusion of information that you can leverage to go to the next level.

3 Reasons to fund four own success

The right training may cost you. In fact it probably will, and it might cost you a lot. But I think there are three key reasons we have to be willing to invest in ourselves:

1- Mindset - We know what we know, and it’s not always enough. That’s not only true for the bare facts and data we need to learn, but it’s also true for the different frames of mind, the different angles, that we can’t just generate on our own.

2- Strategy - There are two ways to learn winning strategies: We can get it by trial and error - usually lots of error - or we can have someone else give us the inside scoop, saving us tons of time and effort. Even if it costs us money in the meantime, if it’s the right information, it’ll save us that in the long run too.

3- Skills - Sometimes the most important thing we need to learn to go to the next level is a simple skill set. Ballroom dancing is great example. So is time management and the kind of productivity hacks that lop ten hours off your workweek. To win in certain areas, you need specialized skills - and you can pay someone to teach you. I’ve always followed this basic assumption, and it’s true for all of us: To be successful, we need teachers, and our success is worth funding.

What have you done and invested to take your business to the next level?